Cookies Delivered Around the World!

This is a great friend of A Sweet Reminder, Zareen Modi. Here she is rockin’ one  of our Cookies For The Cure t-shirts at the Great Wall of China! Thanks, Zareen!

Cookies Delivered For The Cure!

In the early days of A Sweet Reminder, our founders discovered they had much to be thankful for after facing and defeating breast cancer. That’s why we make a very special box of cookies with the sweetest ingredient of all — hope. For every pink box of fresh-baked cookies we sell, A Sweet Reminder donates half the profit to breast cancer research.

http://www.asweetreminder.com/feature_product

Milk and cookies,

Chip

Stick with your target market!

O.K. , we gave the “seasonal target market” thing a shot. We went against the grain and marketed towards males for Valentine’s Day. We advertised on a sports radio station, did an e-mail campaign to guys, etc. In the the end, our usual target market (female online shoppers and corporate) placed more orders.

What did we learn? Stick by the plan! What if we had slightly altered the copy and ran spots on station with a high female demographic or did an e-mail campaign towards women? Fortunately, we did not spend a bundle on this experiment and at least it proved to us our true target market .

Marketing 101-know your audience and speak to them constantly!

Chip

Cookies Delivered For The Procrastinators!

We did some research last summer and discovered our target market consists of females, 18-34 who shop online. For Valentine’s Day we went against the grain and focused on a “seasonal ” target market….procrastinating guys. We started a viral marketing campaign aimed at our favorite proscrastinators. We created a phantom domain, www.wedelivercookies.com, ran some radio spots on a local sports radio station and created some cards with that read “Because love isn’t quite enough complicated as it is.” on the front and www.wedelivercookies.com on the back. We dropped these off around sports bars, golf courses etc. I also had my husband post on the message boards of sites such as www.AskMen.com

Sure enough, there was a flurry of orders today and we imagine tomorrow will be the same. Guys can place and pick up orders on V-day as well, so Thursday will be a zoo.

Ah, men

Cindy

www.ASweetReminder.com

Open House Was A Success!

The bakery’s open house was a success! The Cary Chamber of Commerce did a ribbon cutting and we had lots of visitors. Thanks to all who attended! Everything went smooth and our guests had kind words.  Milk and cookies,  Cindy www.WeDeliverCookies.com

Love Never Tasted So Sweet

You know Valentine’s Day can be a slippery slope. The line between the day being an absolute delight or a total disaster is as thin as a Moravian sugar cookie. Take jewelry for example. Say you buy your sweetie a diamond bracelet. You better be sure it’s something  she’ll love — or else you just spent $500 for a jewelry box liner that will make her question what you think about her tastes — and yours. Same thing with flowers and chcocolate. Unless you have the eye of a florist, the palate of a chocolatier and the pen of a poet, chances are you good that you’ll choose something stupid and end up surfing the sofa ‘til Easter, buddy boy!
 
No, for something as critical as Valentine’s Day, it’s better to play it safe and go with something you know everybody loves — cookies! Fortunately for you, we have dozens upon dozens of choices and you can’t wrong with any of them. Whoever said there’s no such thing as a sure thing has obviously never tasted our cookies. So this year, send your sweetheart a beautifully decorated tin of freshly baked cookies delivered from A Sweet Reminder — and get ready for the sweetest Valentine’s Day ever!
 
www.WeDeliverCookies.com