Credibility Over Creativity

We hope you visit our news page,( http://www.asweetreminder.com/page.pressroom) to find out the latest news on your favorite cookie delivery company. Why would a gourmet cookie company have a news page?

In regards to marketing a business, being creative can be “cute”. But it begs the most important question-”Does it sell?”. Two of the most memorable advertising campaigns in the last ten years, “Got Milk?” and “Wassup” won many awards and were adored by the public. But were they truly successful? Milk did not become America’s favorite beverage (milk consumption has in fact declined) and Budweiser sales did not increase (eventually Bud Light became a better selling beer).

A strong public relations campaign is key to a marketing plan. The public is flooded with advertising messages everyday and people often are skeptical. A public relations piece from a company (a new hire, a new product, a new partnership. etc) is often seen as more credible. When the public sees a steady diet of positive news from a company, this not only creates a top-of-mind presence with a consumer, but also establishes a sense of trust.

So you may never see crumbs of gourmet cookies on a person’s upper lip on one of our advertisements, but you may hear about our partnership with the Komen Foundation or a new feature on our website. Cookie delivery does not have to be cute, just credible.

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